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Auf der Bestsellerliste unseres Kooperationspartners 800-CEO-READ

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

[Russell Glass: Big Data-Driven Business]

Russell Glass: Big Data-Driven Business

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.... mehr





Auf der 800-CEO-READ-Bestsellerliste: Platz 1

Using Great Service to Create Rabid Fans

[Peter Shankman: Zombie Loyalists: Using Great Service to Create Rabid Fans]

Peter Shankman: Zombie Loyalists

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists", fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. ... mehr

Auf der 800-CEO-READ-Bestsellerliste: Platz 5

The Path to Extraordinary Productivity

[Kory Kogan: 5 Choices]

Kory Kogan: 5 Choices

The time management experts at FranklinCovey share their five critical techniques for avoiding distractions and paying focused attention to our most important goals and tasks in our daily lives. Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, blogs - not to mention the high-pressure demands of our jobs - that can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and unfulfilled. ... mehr

Auf der 800-CEO-READ-Bestsellerliste: Platz 7

How to Drive Disruption and Accelerate Transformation

[Josh Linkner: Road to Reinvention]

Josh Linkner: Road to Reinvention

Companies, communities, and individuals fall for many reasons, but one of the most common - and easily avoidable - is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. ... mehr



Auf der 800-CEO-READ-Bestsellerliste: Platz 9

How to Design Strategic Conversations That Accelerate Change

[Chris Ertel, Lisa Kay Solomon: Moments of Impact: How to Design Strategic Conversations That Accelerate Change]

Chris Ertel, Lisa Kay Solomon: Moments of Impact

In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges - meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere - just don't deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. In this book, two experts "crack the code" on what it takes to design creative, collaborative problem-solving sessions that soar rather than sink.



Auf der 800-CEO-READ-Bestsellerliste: Platz 11

Marketing in the Age of Subscribers, Fans and Followers

[Jeffrey K. Rohrs: AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers]

Jeffrey K. Rohrs: AUDIENCE:

Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.... mehr



Auf der 800-CEO-READ-Bestsellerliste: Platz 19

How Extraordinary Companies Pursue Radical Continuous Change

[Jason Jennings: The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change]

Jason Jennings: The Reinventors

For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or guru Jason Jennings and his researchers screened 22,000 companies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change. The fresh insights they discovered became Jennings' "reinvention rules" for any business. ... mehr


Auf der 800-CEO-READ-Bestsellerliste: Platz 20

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